Best Buy's summer sale dropped the Kindle Paperwhite to $124.99, matching its lowest price, according to The Verge. The retailer cut prices across the full Kindle lineup, including the Kindle Kids at $99.99, which uses the same hardware as the standard model with a few extras bundled in.
Amazon hardware sales happen constantly. A broad discount across nearly the entire Kindle range is worth noting, especially timed to back-to-school and late-summer travel season. That's when people decide: do I want one more screen, or one device that does one thing well? At these prices, the Kindle wins that argument.
The Kindle pitch works because phones and tablets keep getting worse at disappearing. Reading is one of the few tech use cases where people still pay for less: fewer notifications, fewer temptations, a battery that lasts long enough to be boring. At $124.99, the Paperwhite lands in the sweet spot where convenience beats aspiration. Amazon keeps winning this category for that reason.
Filed to the Technology desk · Jul 21