The Verge rounded up lingering July 4th tech deals from Best Buy, REI, and direct Apple channels still running after Amazon Prime Day wrapped. The best July 4th sales we found so far include discounts that have drifted back toward pre-increase pricing on select Apple gear.
The old sales calendar is collapsing. For shoppers hunting the best July 4th sales we found so far, there's no single deadline anymore. Overlapping promotions across competing retailers mean the lowest price lives in the spillover, not the headline event.
These discounts may hold through July 4th or get replaced by smaller, store-specific promos. Best Buy, Walmart, and direct brands have every reason to train shoppers to look beyond Amazon's orbit.
Prime Day used to feel like a deadline. Now it's a mood. Retailers have learned that if they keep the sale fog thick enough, shoppers stop asking whether a price is truly good and start asking whether they might miss it. That helps stores move inventory. It punishes anyone who assumes the loudest sale banner offers the lowest number. The best July 4th sales we found so far aren't better than Prime Day. They're proof the whole calendar is now one long, low-grade discount.
Filed to the Technology desk · Jun 29