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Technology Jul 13 1 min

Microsoft Tests Windows Search Without Ads and Clutter

Microsoft is testing a stripped-down Windows 11 search menu without ads, promotional tiles, or clutter.

Staff Editor · Technology desk
Microsoft Tests Windows Search Without Ads and Clutter

According to The Verge, Microsoft is rolling out an experimental search box for Windows Insiders that removes recommended content, promo tiles, and other distractions. The revised interface prioritizes recent searches and cleaner web results, cutting through the noise that has cluttered Windows Search for years.

Search is a utility, not an engagement surface. Windows 11 turned it into the latter, and users complained. A leaner search experience means people can find a file, app, or setting in seconds. That's the actual job of the Start menu. This test signals Microsoft heard the feedback.

The question is whether this stays confined to Insiders or ships broadly in 2026. If Microsoft commits, the cleanup will likely spread beyond search to other Windows surfaces where recommendations and house ads still consume valuable space.

Microsoft is admitting a basic mistake. People do not open Windows Search hoping for quizzes or game suggestions. They open it because they need to get something done in five seconds. If Microsoft wants trust back, the win is not cleverer AI copy or better-targeted tiles. It is restraint in the box millions of people click every day.

via The Verge Read the original
Reported by The Verge and others. The Gati summarizes and adds analysis — we did not independently verify this reporting.
Filed to the Technology desk · Jul 13